Where I am at Today
Justin M. Block is a 5th generation entrepreneur, investor, and operator with direct investments in several businesses across multiple industries. He helped build, scale, and successfully exit his family business, Rubix Foods - a leading innovator in the food and beverage industry.
Today, Justin serves as CEO of Block Ventures, his personal investment firm and media company. Block Ventures operates as a media company, investment firm, and venture studio - starting companies and investing across food & beverage, sports, technology, and education. Its media arm produces business and personal development content designed to help people become the best version of themselves.
As a speaker, philanthropist, and co-host of the Born to Be Great podcast with Nick Ralston, Justin has collaborated with thought leaders such as Tony Robbins, Ed Mylett, and Jesse Itzler. He serves on the advisory board of the 100 Billion Meals Challenge and is actively involved in numerous charitable initiatives.
Committed to continuous growth, Justin reads more than 100 books each year and regularly engages in high-performance personal development experiences. With a rare blend of business intuition and purpose-driven leadership, he helps entrepreneurs scale with clarity, conviction, and lasting impact.
When he isn’t working, Justin can be found reading, writing his first book, or spending time at the beach with friends in Florida.
The Journey (so far)
Childhood
I was born into a 5th generation entrepreneurial family in Jacksonville, Florida. My great grandpa co-founded Reddi-Wip, and if you’ve been to a restaurant or the grocery store, you’ve probably eaten our family’s dairy products, sauces & flavors.
Teen Years
When I was 12, my aunt passed away. I didn’t realize it at the time, but I became depressed. I played tennis competitively, life was normal...but I never really applied myself. When it came time for college, I didn’t get into any schools I wanted to.
College
I dropped out of the University of Alabama after one semester, drifted through community college in Gainesville after my grandfather passed away, took time off to volunteer at a food bank, and eventually finished my degree at the University of Florida. After a year of job applications, my dad asked if I wanted to join the family business.
Family Business
In 2019 I started with an entry level position in sales at our family business: Rubix Foods. From 6am to 6pm, I was everywhere - in the kitchen, shadowing the supply chain, helping anyone and everyone so that I could learn how everything was done in order to sell our products. When the world shut down in 2020, the business plummeted by 85%...and I knew that this was a make or break situation with what I chose to do with my time.
Personal Development
I attended a YPO Event where we were asked questions like: “What was the worst moment of your life?” I found out that being more vulnerable and sharing my experiences helped me see myself in another light. Through the path of knowing myself more - it improved my life overall because I could understand my emotions and thought patterns...which also lead me to people that could call me out on my BS & genuinely support me.
Applying my New Learnings
I was building my self belief and confidence through reading books and applying it in real time. I moved my way up in the company and within 2 years after 2020, we had our BEST YEARS YET. I applied my learnings to some of the biggest food brands in the world. I was able to get us into customers that no one else in the business was able to. This was my entire focus.
Life Beyond Business
Even though the business was heading toward success, I was letting other areas of my life slip. I wanted to be good at living life too. I looked to those who modeled the version of life I wanted to live and I hired a coach. Through that process, I learned how to craft a vision for my life beyond work.
The Exit
We sold the company at a significant acquisition. It was one of the best days of my life…and an incredible relief. I was proud, happy and preparing for the inevitable “loss of identity” after it being my prime focus for 6+ years. I made sure to be ready for what’s next.
